Who Can Subscribe to Care Opinion? And Why You Might Want To!

In today’s fast-moving healthcare environment, it can be hard to find time to pause and truly listen. But when we do, we open the door to something powerful: learning directly from the voices of patients and families. At Care Opinion, we’ve created a platform designed for exactly that. And at the heart of it all are our subscribers—the healthcare professionals and organizations who choose to listen, learn, and lead change. 

So, let’s break it down: What is a Care Opinion subscriber? Who can be one? And why does it matter? 

WHAT is a Subscriber and WHO can be a subscriber? 

A subscriber is any healthcare provider or partner that subscribes to with Care Opinion to receive, monitor, and respond to feedback from patients and caregivers. 

When someone shares a story about their healthcare experience—positive, negative, or somewhere in between—subscribers are the ones listening on the other end. They receive notifications when stories are posted about their services, and they have access to the tools needed to respond thoughtfully and use those stories to inform service improvement. 

But subscribing isn’t just about tracking feedback. It’s a commitment to transparency, continuous learning, and creating a more person-centred approach to care.

Anyone providing healthcare services in Alberta can be a subscriber. Whether you’re part of a large organization or working as an individual practitioner, Care Opinion is designed to support your engagement with patient experiences. 

Our subscribers include professionals and organizations across the health and community care sectors: 

• Hospitals and healthcare facilities 

• Primary Care Networks (PCNs) 

• Clinics and general practices 

• Continuing care centres and long-term care homes 

• Mental health professionals and counselling services 

• Pharmacies, laboratories, and diagnostic clinics 

• Rehabilitation services including physiotherapy, occupational therapy, and speech-language therapy 

• Allied health professionals such as audiologists, dietitians, optometrists, and social workers 

• Home care and palliative care teams 

• Community and non-profit healthcare providers 

• Advocacy groups and patient engagement networks 

• Complementary and alternative healthcare practitioners including chiropractors, acupuncturists, naturopathic doctors, and massage therapists 

If you are part of delivering healthcare in Alberta and are committed to hearing the voices of those you serve, you can become a subscriber!

What are the benefits of becoming a subscriber and why does it matter?  

Subscribing to Care Opinion provides your organization with a structured, moderated, and meaningful way to engage with patient feedback. It’s more than a platform—it’s a way to build trust, foster continuous improvement, and strengthen relationships with the people you care for. By participating, healthcare providers gain access to valuable insights, tools, and support that make listening easier, safer, and more impactful. 

Key benefits include: 

• Access to real-time, patient-centred feedback Subscribers receive story alerts and can view feedback relevant to their services. Each story is moderated to protect confidentiality, ensuring that comments remain constructive and respectful. 

• Tools for thoughtful response and engagement Providers can publicly respond to stories, showing patients and the broader community that their feedback is being heard and valued. This two-way dialogue builds trust and strengthens relationships. 

• Insightful reporting and analytics Subscribers can generate custom reports to identify key themes and recurring concerns—or celebrate what’s working well. These insights support decision-making, team learning, and performance planning. 

• Enhanced team culture and morale Reading positive patient stories can uplift and motivate staff. Stories provide rich learning moments and can be used in professional development, orientation, or team reflection sessions. 

• Support and training for implementation Subscribers receive onboarding guidance, expert training, and ongoing support to ensure the platform is integrated into day-to-day practice. Resources include templates, campaign materials, and communication tools. 

• A flexible and cost-effective approach to gathering patient insights Traditional methods of collecting qualitative data—such as surveys or interviews—can be time-consuming and resource-intensive. Care Opinion provides a more efficient and scalable option while remaining accessible to patients through online, phone, or mail. 

• Safe and structured dialogue Every story is moderated to protect the identities of patients and staff. This creates a safe and transparent environment where honest feedback can be shared and addressed constructively. 

Listening to feedback is not just about problem-solving—it’s about building a culture where patient voices are central to how care is delivered and improved. When healthcare teams engage with stories shared by their communities, they gain valuable insight into what truly matters to the people they serve. 

Becoming a Care Opinion subscriber is a step toward deeper accountability, greater connection, and improved care experiences. Whether you're a small clinic or a large healthcare network, subscribing means you’re committed to listening and growing.

Interested in becoming a subscriber? 

We’d love to learn more about your work and explore how Care Opinion can support your goals. Our team is here to walk alongside you—helping you listen deeply, respond meaningfully, and create positive change, one story at a time. 

Visit www.careopinion.ca or get in touch with our team at subscribing@careopinion.ca to start the conversation.